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Dragon 88 is a new avant garde store featuring modern home design furniture and furnishings for a fashion clientele. The Dragon 88 designs are architectural and sleek, sexy and comfortable, yet functional with the best quality offered. Dragon 88 is targeted toward a specific market niche: a demographics of 25-55 year olds that are mostly urban professionals, educated, and well traveled with an upper income level. The customer is adventurous, creative and has great shopping savvy, meaning they know the market and what they are willing to pay for products. They are the first to try new brands and are brand loyal to those brands that continue to service their needs. Dragon 88's online store is an exotic, modern environment that exhibits the best of home. Unique customer services are the swatch program and request feature, where a customer can view swatches and get close-ups of the fabrics. To help in the fabric selection process, the fabric swatches can be ordered to view by filling out an email form and the swatches mailed. The most important customer service is that a customer can choose their fabric from the swatch program and can get an immediate price quote on the style of sofa, chair or accessory item they have chosen with a click of a button. The store offers different ways of shopping to help in the buying process. Room installations features select styles to help a customer visualize how a style would look in a room set-up. The styles can be clicked on to view close-ups or the entire room can be bought with a click to the room order form. The customer can customize the rooms or the individual items from the order form. The Product Catalog is an easy way for a customer to shop by item. If a customer wants to view all the sofas they just have to click to sofas and the sofas are displayed together with the ability to get close-ups by going to the order form. A customer can also get a quick overview of all the products by browsing through the entire product catalog. Dragon 88 is always offering something new so for those wanting the quick shopping fix, by book marking the home page or store main, the online store marks "new" on the hot premiering items. The trend flash area features all that is newsworthy for the season. The customer can browse through for that special item for the season or that fun gift they want to send. The store offers a Wish List and Gift Registry, which is part of the shopping cart so that a customer can send friends and families those finds by email. These finds are saved in the Wish List for when the customer wants to purchase them or removed from their list. The Dragon 88 designs are mostly exclusive and designed by Dragon 88. Dragon 88 has a wholesale division for those modern home design stores and specialty stores that offer unique, distinctive product design. Architects and interior design firms are welcome for special custom projects and the purchasing of line items. Under the leadership of Kiyo Ohara, Dragon 88 strives to offer the most beautiful product with exemplary quality in the most striking visual environment. Dragon 88's network of designers and artists makes the site's designs and installations a constant evolution of new concepts. |